Flyer and Business Card for Yulia Sozina's Depilation Studio
The brief
I designed a promotional flyer and a double-sided business card for Yulia Sozina's waxing studio. The goal was to create a warm, recognizable communication set that introduces the specialist, explains the offer, and leads directly to booking.
The approach
The visual system combines a soft peach palette, coral accents, and expressive calligraphic lettering for the name. Images of cared-for skin and a white orchid communicate smoothness, delicacy, and personal care without adopting a cold clinical look.
A sweep of wax carrying the 30% introductory discount became the main promotional device. Its contrasting form is easy to notice and connects both sides of the card with the vertical flyer. Contact details, QR code, address, and online booking link follow a clear action sequence.
Details
The formats work as one set: the flyer gives the full introduction and offer, while the compact card keeps the essential information available for later contact.
