Brand Mascots: Laitik & Enji
A familiar character. So many new stories.
I develop brand characters and visual references that support a consistent series of advertisements, messages and illustrations.
Character first. Then a system.
Create
A role, personality and visual connection to the business.
Define
Face, proportions, outfit, colours, angles and expressions.
Expand
New scenes and communication tasks with the same recognisable character.
One character, different tasks.
An orange character with a print studio’s personality: colourful quills, headphones, glasses and a branded hoodie.
Existing work
A new calculator. The same familiar character.
The character introduces a service update and guides people to the website.
Recognition starts with the details.
I build a visual character model: angles, key features, expressions and outfit. These references help maintain the same identity across new scenes.
Laitik
Silhouette and face · Colourful quills · Outfit and accessories
Enji
Face and hairstyle · Club uniform · Expression and gesture
A brand gains its own voice and face.
A mascot can introduce products, explain services, guide instructions and take part in events. New stories build on the established identity instead of starting a character from scratch each time.
Create a character for my brand