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Design · 2026

Accordion-Fold Brochure for Belomorye

Accordion-Fold Brochure for Belomorye

The brief

I designed a three-panel accordion-fold Euro brochure for the Belomorye residential care center and its Chelovek Ryadom program. The sheet folds into a compact DL format and opens as a clear sequence introducing accommodation, care, and recreation options.

The approach

The outside is divided into three distinct roles. The cover presents the program and creates the first impression, the center panel gathers the address, phone numbers, email, social link, and directions, while the third panel introduces activities and leisure for residents.

The inside works as one detailed narrative. It covers accommodation and accessibility, meals and medical care, wellness procedures, and three stay programs. Photographs document the rooms, staff, activities, and everyday facilities of the center.

Details

The visual system uses layered blues associated with the White Sea and the Belomorye name. Flowing translucent shapes travel across all panels, while fine gold lines and warm cream headings soften the composition. The folds do not break the design: every panel works independently while remaining part of one continuous rhythm.

The case shows the physical accordion structure from both sides, followed by the complete outside and inside layouts.