Dary Morya Marmalade Packaging for Arkhangelskhleb

I designed the packaging for Dary Morya, a natural marmalade made by Arkhangelskhleb. The product is based on agar-agar with laminaria, so the White Sea became the central image: calm, natural, and directly connected to the ingredients.

The composition is conceived as a watercolor seascape. Green marmalade pieces and laminaria sit at the waterline, a seagull crosses the sky, and shells with a sandy texture evoke the shore. The product is not placed outside the story—it becomes one of the literal “gifts of the sea.”

Large blue calligraphy gives the name an expressive, slightly storybook character. The green Natural Product line supports the ingredient message, while the round badge highlights agar-agar and laminaria. The orange Arkhangelskhleb mark remains clearly visible in the lower-right corner without competing with the product name.

For the presentation, I modeled a shallow rectangular box sized for a single layer of marmalade pieces. The sand-and-water graphics continue across the side panels, while the sliding tray reveals the product and makes the design read as a real package rather than a flat illustration.

The case opens with the finished packaging concept and then presents the complete original front artwork.