Roll-Fold Brochure for Apennini

I designed a three-panel roll-fold Euro brochure for Apennini, a decorative plaster studio. Its purpose is to present the material not as ordinary finishing, but as a tool for creating expressive interiors with character.

When closed, the brochure works as a self-contained cover: the studio name sits over a photograph of a textured wall, while a fine red line separates the brand from the service category. The dark front creates contrast among pale catalogs and material samples.

The outer side introduces the offer, contact details, showroom address, and QR codes. Interior and decorative-finish photography connects all three panels, so the unfolded brochure reads as one spatial composition rather than three unrelated pages.

The inner side is structured as a visual catalog. Finished interiors alternate with close-up material textures, while the key benefits—practicality and reliability, sustainability and comfort, uniqueness and aesthetics—form the central information axis.

A warm palette of plaster, stone, timber, and muted metal emphasizes the tactile nature of the product. The layout accounts for every fold: important elements remain clear of the creases, the right flap folds onto the back first, then the left cover closes over it.

The case first shows the closed cover alongside a second, unfolded copy, followed by both complete sides of the artwork.