How to prepare a useful website brief
A useful brief resolves decisions before page design begins. You do not need a long document for the first conversation; concrete answers and relevant materials are more useful.
By Max Nemudry · About the author and work
Describe the business and its visitors
Explain who buys the service, how they choose and what they ask before making contact. Identify the main action and service area. List distinct audiences separately.
Gather content and brand assets
List services, contacts, team information, project examples and documents you can publish. Mark what is ready and what still needs writing, photography or translation.
Provide original-quality brand files and confirm publication rights for images and testimonials. Do not put passwords into the brief.
Describe features as journeys
Instead of requesting an integration in the abstract, describe the steps a visitor and your team should take. Name existing booking or CRM systems and a person who can explain them.
List languages and the content you want to edit. Add a few references with notes about the useful decisions, rather than asking to copy a whole website.
Agree how reviews and launch will work
Choose a person to consolidate feedback and explain any launch deadline. Agree deliverables, stages, payment, handover and support before starting.
For an existing website, collect current URLs and available analytics. Access is requested separately when needed, and a backup precedes migration.
From brief to project
Explore the service scope and actual work. If it fits your task, send your materials so we can discuss a suitable scope.